What’s your craft?

Finding refuge, connection and the tools to create new futures

We’re at the checkout of the BLICK Arts Materials store on San Francisco’s historic Market Street. My best friend buys calligraphy pens and a practice booklet. Another friend asks her partner to choose between red or green mounting paper, to frame their years of polaroids together. I browse beginner crochet sets. 

We are millennial women on a Saturday with free will and plans to craft.

My favourite thing about the word “craft” is its expansiveness. In one context it can refer to the deeply unserious tchotchkes we make on a whim. In another, to have a craft is to have a lifelong, impassioned skillset that is honed with our hands/hearts/heads through uncountable focus hours. Photographers, teachers, surgeons, organisers — craftspeople have always known that the process is the product. 

As both verb and noun, craft can be found in flow states, existing beyond the containers of capitalist productivity schemes and hollow, homogenising artificial intelligence. 

“Your job can be taken away from you at any time,” journalist Jodi Kantor tells graduating college students entering this particularly dismal labor market. “Your craft, however, belongs to you forever.”  

Crafts are resilient. Embodied in nature, and often relational in their exchange, craftsmanship requires the art and science of sustained care, taste, precision, context, curiosity, contribution, intentionality, authenticity… and I feel like I’m just scratching the surface. They show us that perfection is a myth, but practice is our birthright. 

For me, writing is the craft that reminds me of my agency and capacity to bring new things into being. I tinker and tend, rearrange and revise until my constellation of letters grows closer to capturing what I mean and feel.  

Crafts aren’t without struggle (far from it), but they have the power to ground us in places of familiar refuge, while simultaneously propelling us to create new futures.   

So what’s your craft? Not your role, not your hobby, but the thing that puts you in a deep connection with yourself and the world around you?

The ideas that shape us

  • What is an idea from someone else that has shaped and inspired your worldview/practice?

    My sister-friend Lara Kaur is a photographer who’s always deepening and protecting her craft. She often shares an idea along the lines of “when you’re moving in alignment, things flow more easily.” Opportunities have this magic way of materialising. Less time questioning, more time actualising. It’s a humbling reminder that helps me quiet the noise and refocus on what’s really mine to do. 

  • What is a piece of culture that inspired a shift or idea for you?

    I can’t seem to stop talking about “Jury Duty Presents: Company Retreat” in so many different contexts recently. It’s such a chaotically hilarious, wholesome, and impressive ode to what’s possible when you move with care and compassion. Spoiler alert: you get a behind-the-scenes glimpse of a production team that’s relentless about their craft(s)! 

  • What is a project that you are most excited about that’s enacting change now? 

    As a way to celebrate my entry into a new decade of Real Adulting (heyyyy thirties), I recently joined the community advisory board of BAY-Peace, a youth-serving organisation and holistic youth leadership program that empowers the next generation of the Bay Area to transform and heal from militarism, systemic violence, and intergenerational trauma.

  • What has been an unexpected source of inspiration for you or your work?

    Birds! They’re everywhere!

  • Written by Jasmine Rashid

    Jasmine Rashid

    Jasmine Rashid is an Oakland, California-based creative, impact investing strategist, and author of The Financial Activist Playbook: 8 Strategies for Everyday People to Reclaim Wealth and Collective Well-Being.

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